Smathium Solutions For Traditional Loyalty Programs

Mei 25, 2019

Smathium Solutions For Traditional Loyalty Programs

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Introduction

A number of trials of the blockchain process are underway, but it is still difficult to find projects with more than 9 years of professional e-business experience and global networks that affect our daily lives. The Smathium project will not only identify the main problems facing marketers and customers, but also suggest ways to reform them.

Solution Offered

Smathium is a blockchain based loyalty platform that aims to solve the main challenges facing traditional loyalty programs. A decentralized application (dApp) where all businesses can create their own loyalty gift programs that are supported by a single token. A single loyalty point system that is united in small on / off-line retailers around the world involving everyday life. Cafes, restaurants, grocery stores, and even shopping centers. A survey by CodeBroker shows that at least 54% of consumers are frustrated with their loyalty reward program.

Reasons for frustration include a lack of differentiation and the fact that the majority only provide limited benefits. Also, implementing a strong loyalty reward program tends to be very expensive to lock most businesses. Although incumbents such as department stores and airlines are able to provide high-value membership programs for their customers, small and medium-sized companies cannot. Smathium aims to bridge this gap by building a multi-business loyalty award platform that is open to all types of businesses.

The aim of Smathium

This platform is aimed at creating long-term value for customers rather than serving as a short-term promotion. As an integrated media exchange between users and brands, Smathium tokens can be used for transactions in all businesses registered on our platform and can be traded in exchange. In addition, Smathium creates additional features where brands can connect existing loyalty programs with the blockchain network

Market Problems

Closed structure.

Today, loyalty programs have a closed structure that limits the use or trade of gifts elsewhere, only to get a locking effect (binding users to certain brands). This ignores customer rights and forces customers to ignore loyalty programs.

Lack of differentiation and inadequate rewards.

Every year, around 30 million dollars in prize points each end. A report from COLLOQUY shows that 57% of customers don't know about the points they earn and 37% don't even know the exact value of their points. Companies in the same industry have uniform loyalty programs (eg Cap Coupons at Cafe), reduce differentiation, and these points seem unlikely to be used because the actual point level is very low.

Lack of sustainability in loyal programs.

Rather than managing a continuous loyalty program, the company aims to get immediate results because of the price limitations needed to manage loyalty programs, and of course, time. This leads to failure of the loyalty program. As a result, customer benefits are reduced, leading to shortages of new customers and failures in managing existing customers.

Brands related to platforms.

The central server takes full control of trade in the current loyalty program. Thus, brands, especially micro companies, are tied to a platform centered on monopolization. In addition, it is vulnerable to hacking and external attacks because all customer information is on the central server.

Solution

Block chain-based platform services built by Smathium can be applied in various programs and loyalty membership. It also provides a system by integrating and providing benefits that are separated in different brands.

Token details

Symbol Token: SMT Tpe: ERC20 Total supply: 10 billion SMT PreICO Price: 1 SMT = 0.003 USD Price in ICO: 0.0060 USD Average price: 0.01 USD ROI: 66.67% Pre-ICO BONUS: 50% discount as IEO: 10% discount Tokens for sale: 4,000,000,000 Min. investment: 10 USD Receive: ETH, TrueUSD, USD Coins, Paxos Standard, Dai Distributed in ICO: 40%

Token Distribution